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 The
Trussardi story began in 1910 when Dante Trussardi, master glove-maker, set
up his company in Bergamo, creating finely made gloves which were soon
successfully all over the world. Nicola Trussardi, Dante's nephew, after
graduating with a degree in economics, took over the company from his father
and uncle in 1970. Taking
full advantage of the company's experience in doing detailed work with
leather, he decided to diversify the company production and move forward to
keep up with the evolving consumer market. The first step was for Trussardi
to have its own tannery and Nicola Trussardi took the necessary steps. With
the help of an expert technical staff they studied new and sophisticated
procedures for treating and refining leather. By
1973 Trussardi was ready to launch a series of products with his name and to
add a trademark to his name. Looking for something original which conveys an
idea of his product he chose the greyhound: a purebred dog which has always
been tied to the history of painting, fast and delicate at the same time,
refined, with an elegant carriage - a symbol of dynamism. With
the label defined, Trussardi began to produce bags, suitcases, and small
leather goods. Taking advantage of the developments in tannery a much softer
leather was used for many items, softer and more supple than the traditional
ones used. The
immediate success of the first collection led to the enlargement of the
product range from the original sector. First a series of accessories was
completed including suitcases, belts, shoes, umbrellas, foulards, and ties.
The next step was ready-to-wear, specializing in leather garments. In 1976
the first Trussardi shop was opened in Milan. Today the network of shops in
Italy and abroad includes 183 boutiques. Five belong to Trussardi and 178
are in franchising or affiliates. In 1983, for the first time, Trussardi
presented a womans ready-to-wear collection during the twice-yearly Milano
Colezioni shows, at the legendary Teatro alla Scala, a first for Milan. In
succeeding years Trussardi presented his shows in some of Milan's most
renowned locations, including in front of the Duomo, the main cathedral. The
Trussardi look is classic but innovative, with generous use of the finest
fabrics. Trussardi has undertaken many other initiatives, including the
creation of the Palatrussardi on the outskirts of Milan, which has hosted a
number of pop and rock concerts, including that of Frank Sinatra, Liza
Minelli, and Sammy Davis, Jr. Other projects included a specially fitted-out
Mini, produced by Innocenti, which Nicola Trussardi still drives today.
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