Company profile

A lingerie workshop created in Bologna in 1954 by the founder Ada Masotti was the embryo from which La Perla Fashion Group has grown. These craft-based origins have remained impressed in the genetic code of the company which, under the leadership of her son Alberto Masotti, has become a leader in underwear and beachwear.
The importance attached to design, coupled with a profound understanding of the female body, the blend of tradition and innovation, and the pursuit of totally quality, are the group's other 'chromosomes', accompanied by a strong focus on image and communication.

La Perla Fashion Group is based in Bologna and is organised around several divisions, each specialising in a specific product type. In 1998, the women's underwear, beachwear, nightwear and men's wear divisions were joined by a new line of apparel. The La Perla and Grigioperla brands have also been strengthened through licensing deals in scent, eyewear and children's wear collections.

Internationally, La Perla Fashion Group deploys an extensive commercial network based on subsidiaries (Germany, France, Spain and the United States) and sole importers. As well as being present with its brands in top specialist outlets and department stores, La Perla Fashion Group has set up a chain of boutiques, both directly owned and franchises, situated in major capitals around the world, including Milan, Rome, New York, Los Angeles, London, Paris, Madrid, Moscow, Hong Kong and Sydney.

Gruppo La Perla Spa
- Press Office
  Via del Fonditore 12
  40138 Bologna (Italy)
  Tel: 051 6019611
- Show Room
  Via Borgospesso 21
  Tel: 02 76021298