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ESCADA
 ESCADA
IS A LEADING INTERNATIONAL LUXURY FASHION BRAND WHICH STANDS FOR COLOURFUL
ELEGANCE, OUTSTANDING QUALITY AND AN EXCLUSIVE LIFESTYLE.
The
ESCADA Group covers the following business areas: ESCADA Fashion, ESCADA
Accessories and Licences, ESCADA Perfumes and Cosmetics, LAUREL, PRIMERA
and KEMPER/CERRUTI.
The
world's largest collection of luxury women's fashion is sold under the
name of ESCADA Fashion, achieving sales worth round DM 900 million in over
50 countries. An integrated distribution network serving 376 ESCADA shops
worldwide ensures high-quality presentation of the ESCADA brand and create
a high degree of customer loyalty.
In
the 1999/2000 financial year, group sales reached around DM 1.6 billion.
The ESCADA brand contributed round DM 1.1 billion of this, and also has
the highest potential for growth - mainly in the areas of fashion for
special occasions, accessories, licences and perfumes, which are
consistently being expanded.
There
are higher than average growth opportunities in the regions of North
America (30% share of sales) and Asia (13% share of sales).
The
ESCADA Group is managed by a team of top managers with international
experience, and employs a staff of around 4,300 throughout the world.
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