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Byblos was started by two designers, Keith Varty and Alan Cleaver, who both studied at the Royal College of Art in London. This label is connected to the Genny Group since 1980, when Arnoldo Girombelli (who is the founder of Genny Moda) approached them to design men’s and women’s lines. Their designs are distinctive in their youthfulness, embroidery and romance. Keeping up to date, being abreast with the times, being a leader in design and technology, these are the targets of Byblos. For one of the most famous brands in the catwalks all over the world, being fashionable is a must. Combining fashion with comfort to create a practical object for our everyday use is the goal which Byblos has reached through this new collection. This collection consists of 8 acetate and 12 metal styles. A cascade of sparkling diamond dust opens our show with Style 225 made of tinsel plastic, dressed in flamboyant colors like purple and yellow, water green and blue. Thanks to its oval but stretched shape, its pace lends self-confidence to very youthful lines, while the technological aspect is represented by the flex temples. From behind the scenes, the highly squared shape of Style 228 shows up. Extremely lightweight, the suppleness of its flex temples makes colors so sharp and different like prune and eggplant purple, literally take flight. For the man who has nothing to prove and loves to dare. Much more delicately, like a far away whisper yet with a firm stride, Style 232 takes the stage. The flex temple is fitted on the lower side of the eye rim. The frame is tinged with transparent, mild colors wrapping around the somewhat rectangular lens, supported in the middle by a nylon thread. After the calm, the storm: our catwalk is flooded with color flowing from striped temples and superimposed chromatic shades. The colors of the sea combined with sand yellow, eggplant with pomegranate, water with honey: here comes Style 226, with its feline and intriguing shape. After being hailed by both the critics and the public, once again onto the catwalk is Style 712. Made of nickel silver (a metal alloy) where taste blends with the special features of this material. It has a sinuous contour, due to its lightweight yet large bridge and its oval shape flattened at the front; its delicate colors won’t let it pass unnoticed. Our show closes with the epitome of modern style and technology: Style 704 featuring three-facet temples and sharp colors ranging from the most classical to the most modern tones on a narrow, squared frame.

sources: www.luxxottica.com

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