 Laura
Biagiotti, a Leo, and Roman by birth, is one of the leading stars of the
"fashion system" in Italy. In 1980 she joined her two great
passions, fashion and archeology, by reconstructing stone by stone the
11th century castle of Marco Simone outside the gates of Roma where she
lives and works. Her husband Dr. Gianni Cigna, former President of the
Biagiotti Export S.p.A., has passed away in 1996: creative manager he has
successfully explored new markets like the chinese or the russian ones.
Laura Biagiotti became well known with her very first collection in 1972
and in particular for the cultual influence and research she puts into
each and every one of her creations, for the fabrics she uses, for the
fine workmanship and, particularly, for her very feminine style. Laura
Biagiotti is above all famous for her cashmere collections. Because of her
love for this yarn she has used it since her first collection with a fresh
and different approach evolving it into a fashion item which prior to her
was unknown, the New York times has renamed her as "the Queen of
Cashmere". Laura Biagiotti link with the world of fragrance deserves
a special mention. In 1982 Laura Biagiotti launched her first fragrance
"Fiori bianchi" followed in 1985 by "Night", in 1988
by "Roma", in 1992 by "Venezia", in 1994 were launched
"Roma Uomo" "Venezia Uomo", in June of the same year
"Laura" and then "Venezia Pastello".
In
1988 on April 25th, an unprecedented event in the history of italian
fashion took place: in Bejing, 30 Chinese models presented the most
representative styles of Laura Biagiotti's career. 125 dresses paid an
homage to the materials that China has produced for centuries: precious
cashmere and silk. In October 1991 the project of the Marco Simone Golf
Club was presented to the press and to the world of sport. On 150 hectares
surrounding the castle a 36 hole golf club has been completed and, due to
its great beauty and high technical standards, Marco Simone Golf Club was
chosen to play the "Italian Open" on may 1994. In 1992, in New
York City, Laura Biagiotti has been presented with the "Woman of the
year" award for her outstanding fashion and artistic achievements. In
February 1995 Laura "conquered" the Kremlin Theatre with an
Italian fashion and cultural show in the 6000 seat theatre of Moscow.
Kremlin's theatre 24 by 18 meter stage became and ideal runaway for "East-meet-West"
trade policy that also fashion, as a contemporary muse, contributed in
strengthening.
In
June 1995 the President of the Italian Repubblic, Oscar Luigi Scalfaro,
presented Laura Biagiotti "Knight of Labour" the most important
pubblic recognition given to those courageous entrepreneurs noteworthy in
acheiving initiatives designed to benefit the overall economy of the
Country and in accomplishing significant initiatives to improve the moral
and economic conditions of the working classes. Laura Biagiotti is above
all appreciated for her constant engagement in the field of culture: in
June 1996 Laura launched her new feminine fragrance "Sottovoce"
with a great event in the Champs Elis‚es Theatre in Paris and on this
occasion Laura Biagiotti has given a consistant donation in favour of the
reconstruction of the burned theatre "La Fenice" in Venice. In
June 1999 Laura Biagiotti presented in Milan her two new "young"
fragrances "Tempore Donna" e "Tempore Uomo". Laura
Biagiotti and Gianni Cigna also gathered the most important nucleus of the
futurist paintings on fashion by Giacomo Balla. This collection, now part
of the "Biagiotti-Cigna Foundation", was exposed in the Puskin
Museum of Moscow in 1996 and was presented in Rome, at the "Chiostro
del Bramante", from October 1998 to January 1999.
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